What’s your ultimate goal when implementing an inbound marketing strategy for your brand? Driving more people to your website? Generating leads? No. These are important factors in your campaign, but they’re still only a means to an end. You can increase the number of monthly visitors to your site by 10,000, but that number means nothing if they aren’t buying what you have to sell. And once they DO buy from you, it’s still your job to keep them connected with your company, so they’ll buy from you again next time, and the time after that. A good inbound marketing strategy needs to be focused on the big picture at all times. Here are a few tips for keeping your campaign geared toward the long term.