Setting Long-Term Goals For Inbound Marketing

Posted by Spencer Powell

Sep 30, 2013 5:00:00 AM

Setting Long Term Goals for Inbound MarketingWhat’s your ultimate goal when implementing an inbound marketing strategy for your brand? Driving more people to your website? Generating leads? No. These are important factors in your campaign, but they’re still only a means to an end. You can increase the number of monthly visitors to your site by 10,000, but that number means nothing if they aren’t buying what you have to sell. And once they DO buy from you, it’s still your job to keep them connected with your company, so they’ll buy from you again next time, and the time after that. A good inbound marketing strategy needs to be focused on the big picture at all times. Here are a few tips for keeping your campaign geared toward the long term

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Topics: Inbound Marketing, Website Traffic, content creation, Lead Generation


Linkbaiting – The Dark Side Of Content Marketing

Posted by Spencer Powell

Sep 27, 2013 11:03:00 AM

Linkbaiting The Dark Side of Content MarketingWhen creating content, one of your primary goals is to grab people’s attention and get them to click on your link. But there are other considerations as well. You want to provide people with something that they’ll find useful. You want to be able not just to grab their interest, but hold it, and keep them coming back for more content as time goes on.

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Topics: Content Marketing, blogs, content creation, SEO, linkbaiting, articles, comments


5 Side Benefits Of an Inbound Marketing Strategy

Posted by Spencer Powell

Sep 15, 2013 5:00:00 PM

5 Side Benefits of an Inbound Marketing StrategyYou know why you need an inbound marketing plan. It helps you drive traffic to your website and ultimately increase your sales. That’s what all the numbers measure, and that’s what makes the whole process worthwhile. While this is not wrong, it’s also not the whole story. There’s a lot more to inbound marketing than sales and website traffic. There are all sorts of other benefits that can also come from implementing an inbound marketing strategy, if you do it right. Here are five of them. 

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Topics: Inbound Marketing, social media, content creation, brand awareness


Planning Ahead – How an Editorial Calendar Can Simplify Your Life

Posted by Spencer Powell

Jul 22, 2013 4:15:00 PM

Planning Ahead How an Editorial Calendar Can Simplify Your LifeWhether it’s a blog, a podcast, a video channel, or something else, producing regular content is the key to maintaining brand visibility. And not just any content, but high quality, relevant content that will keep your audience coming back for more. So the question is, how do you do that? How do you keep coming up with content, day after day, week after week, that’s fresh and original and will keep your audience interested?

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Topics: Inbound Marketing, YouTube, blog, podcast, content creation, editorial calendar, video channel, WordPress


5 Essentials For Your Inbound Marketing Plan

Posted by Spencer Powell

Jun 23, 2013 11:35:00 AM

describe the imageIf you’re just starting out in inbound marketing, you may find it kind of daunting. It’s being heralded as the next big thing in brand promotion, and the future of the marketing field. But what does it take to get started with inbound marketing? How do you implement a successful inbound strategy? Here are 5 essential elements to any successful inbound marketing plan.

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Topics: Twitter, Inbound Marketing, social media, brand promotion, Linkedin, content creation, SEO, Google, search results, target audience, Facebook Topics


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