How to Use Content Gamification to Increase Brand Awareness

Posted by Spencer Powell

Apr 24, 2013 1:30:00 PM

How to Use Content GamificationContent gamification is currently hot news. It started with Foursquare and those badges, but ever since LinkedIn began promoting full completion of profiles on the site through a “progress bar,” every time users log in now they can see what percentage they still have to go to meet 100 percent. Essentially, they made the task a competitive activity, although you’re really only competing against yourself. So, by “gamifying” the process, LinkedIn not only increased the content on the site, but engaged its users more fully.

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Topics: Content Marketing, Inbound Marketing, call to action, brand awareness, Content gamification


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