Content or Presentation: What’s More Important for Direct Marketing Today?

Posted by Wes Powell

Jan 16, 2016 10:00:00 AM

Content-or-presentation-whats-more-important-for-marketing-today_.jpgThese days you hear a lot of talk about content marketing. Generally, the talk focuses on a company’s online marketing efforts, but the fact is, whether you’re using direct mail, email, or online platforms, what you say is important.

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Topics: Content Marketing, Direct Mail Marketing, marketing design


How IKEA Successfully Integrated Its Direct Mail with Digital Channels

Posted by Spencer Powell

Mar 27, 2015 2:00:00 PM

How-IKEA-Successfully-Integrated-Its-Direct-Mail-with-Digital-ChannelsThe words on every marketer’s lips these days are multi-channel marketing (MCM). This means the use of a combination of channels for reaching your target audience, and it works well when it incorporates traditional methods of direct marketing. As part of IKEA’s comprehensive integrated marketing plan, the furniture giant recently set out to “re-invigorate” the mailbox by leveraging digital channels.

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Topics: Content Marketing, direct mail, social media, Direct Marketing, email marketing, digital marketing, multiplied impact of multi-channel marketing


How the Financial Services Industry Uses Direct Mail to Reach Consumers

Posted by Wes Powell

Mar 26, 2015 10:00:00 AM

How-the-Financial-Services-Industry-Uses-Direct-Mail-to-Reach-ConsumersEvery industry uses marketing methods in different ways, and sometimes there are benefits to be gained from knowing what others are doing. The financial services industry makes good use of direct mail, particularly when marketing to millennials. This flies in the face of current thinking that younger audiences are only reachable through digital marketing channels, so we took a look at how the industry is doing it and how well it’s working.

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Topics: Content Marketing, direct mail, social media, Direct Marketing, email marketing, digital marketing, multiplied impact of multi-channel marketing


Marketing Mobilely – Using Apps As Content

Posted by Spencer Powell

Feb 26, 2014 4:30:00 PM

Marketing-Mobilely-Using-Apps-as-ContentMobile devices are becoming more and more prevalent in our world. From smartphones to tablets to mp3 players and more, people want the ability to stay connected, wherever they are and whatever they’re doing. In fact, it’s been estimated that 2014 is the year that mobile browsing will actually overtake desktop browsing in popularity. What does that mean for you as a marketer? It means that if you want to promote your brand successfully online, you need to have a mobile app. Here are 3 strategies for using apps to promote your brand. 

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Topics: Content Marketing, smartphone, mp3 player, discount apps, tablet, event notification, flash games, brick and mortar, mobile apps


Contribution Marketing – Spreading Your Message By Making a Difference

Posted by Spencer Powell

Feb 25, 2014 12:15:00 PM

Contribution-Marketing-Spreading-Your-Message-by-Making-a-DifferenceThe public has always been wary of marketers. We don’t have the best reputation—obviously, promoting our product to you means all we want is to separate you from your money. We interrupt the program you’re watching in order to force our message on you, and we’ll say anything, true or not, if it means getting your attention for 30 seconds. In the public’s eyes, we are evil, soulless people.

One of the things content marketing seeks to do is to change that line of thinking. Instead of interrupting the content people want in order to give them our message, we find ways of turning our message into the content people want. Through the Internet, we’ve been able to create an entirely new paradigm for brand promotion.

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Topics: Content Marketing, Xerox, Bridge of Life, contribution marketing, Samsung, charity drives, Seoul


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