Blogging is a great way to gain visibility for your business. It’s also a very helpful marketing tool to use for building your reputation and for establishing yourself as a trusted advisor—an expert in your field. But there is more to blogging than simply disseminating information. One of the advantages of blogging is that it allows you to engage clients and prospects in a way that you can’t with conventional marketing or advertising methods. In short, it allows you to have a dialogue with your clients and prospects. Business blogging—at it’s best—isn’t a lecture, it’s a conversation.