Marketing Copy: Some Assembly Required

Posted by Mike Smith

Jul 12, 2011 8:20:00 AM

marketing copywritingGuest Post - Mike Smith

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Topics: Copywriting


A Key for Contractor Marketing Success

Posted by Spencer Powell

Dec 8, 2010 9:06:00 AM

Contractor MarketingSpeak Your Customers’ Language

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Topics: Copywriting, Contractor Marketing


Business Blogging: “I don’t know what to say”

Posted by Patty Coldwater

Oct 22, 2010 7:48:00 AM

Direct MarketingLike it or not, we live in the age of Social Media. And one of the great things about Social Media is that you can establish yourself as an expert in your particular market segment. Your customers are out there on the Internet looking for your help. They are looking for your expertise. Are you providing it?

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Topics: Business Blogging, Inbound Marketing, Copywriting


Marketing Maladies: The Disconnect in Direct Marketing Messaging

Posted by Wes Powell

Oct 14, 2010 8:28:00 AM

Direct Marketing OfferBusinesses try all kinds of ways to entice their customers and prospects to connect with them. Some try clever, funny, or provocative campaigns. Some use limited time offers. Others offer discounts. The fact is that it’s tough to connect with people—whether your attempting to do it by direct mail or online. It’s tough, but somehow businesses do it over and over.

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Topics: Copywriting, Messaging, Direct Marketing Strategy


Marketing Maladies: No Consistency with Marketing Messaging

Posted by Patty Coldwater

Oct 13, 2010 11:32:00 AM

Marketing MessagingMarketers sometimes fall into the trap of changing their message too often. They want to keep things fresh. They don’t want customers or prospects to get bored. The thing is, we’re the ones who hear our messages all the time. We’re the ones who get bored. Our customers and prospects may not have even gotten the message yet. And even if they have, they probably need to hear it again (assuming we’ve got the right message for the right audience).

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Topics: Copywriting, Messaging, Repeat Messaging


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