Don’t Muddy the Waters! Present a Clear Message in Your Direct Marketing

Posted by Wes Powell

Jul 18, 2014 2:00:00 PM

DonGÇÖt-Muddy-the-Waters-Present-a-Clear-Message-in-Your-Direct-MarketingThere’s always someone taking exception to something these days, mostly because they understood it differently from the way it was intended. The same thing applies when you’re putting together a direct marketing campaign. It’s challenging to present a clear message to your audience without allowing room for misunderstandings.

There’s often no way to tell how someone is going to interpret the message, so you have to make sure it’s absolutely clear to avoid leaving your reader confused about what to do next.

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Topics: direct mail, Direct Marketing, Core Message

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