How Big Does My Direct Mailing Have to Be to Be Effective?

Posted by James Ravetti

Apr 9, 2014 10:00:00 AM

How-big-does-my-mailing-have-to-be-to-be-effectiveFor many businesses the days of massive direct mailings are over. The increased costs of printing and postage for large direct mail efforts are simply prohibitive. But does the size of a mailing really matter—or can direct mail be effective on a smaller scale?

Let’s be clear about something: When you reduce a mailing from 100,000 pieces down to 5,000 pieces you lose economies of scale. Your per-piece costs for services such as creative, design, printing, and mailing can go up pretty dramatically.

Read More

Topics: direct mail ROI, Direct Mail Marketing, costs and revenue for direct mail

Join Thousands of Marketers - Subscribe by Email

Direct Mail Integration Checklist

Push and Pull Marketing

Posts by Topic

see all