Defining Your Ideal Customer—With a Persona

Posted by Wes Powell

Sep 9, 2015 10:00:00 AM

Defining-your-ideal-customer-with-a-personaWhy do some companies seem to “get” their customers? Their marketing is spot on and speaks to what their customers want to know. Prospects and customers actually read what they publish—and respond.  How do they do it? 

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Topics: marketing personas, Direct marketing ideas, identify and understand your audience, create audience-appropriate content

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