Great Testimonials: A Direct Mail “Trick” That’s Not Really Tricky

Posted by Wes Powell

Aug 15, 2015 10:00:00 AM

Great-testimonials-a-direct-mail-_trick_-thats-not-really-misleadingEverybody knows that word of mouth advertising is the best kind of advertising. Getting someone else to talk about how great your company or organization is, generates a whole lot more credibility than if you’re out there blowing your own horn. 

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Topics: Direct Marketing, using word-of-mouth in direct mail, creating effective testimonials


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