The Important Role of Creative In Your Direct Mail Efforts

Posted by Wes Powell

Aug 22, 2014 10:00:00 AM

The-important-role-of-creative-in-your-direct-mail-effortsConventional direct mail wisdom acknowledges the importance of “creative” in the success of any direct mail endeavor. The old “40-40-20 Rule” claims that your list and your offer are each responsible for 40 percent of your mailing’s success, while your creative (copy, design, illustration) bears the burden for the remaining 20 percent.

But what exactly is this “creative” that the marketing sages are talking about? 

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Topics: direct mail, creative, getting your mail noticed


No Excuse For Bad Direct Mail: Back To Direct Mail Basics

Posted by James Ravetti

May 4, 2013 11:00:00 AM

No excuse for bad Direct MailSome marketing experts say that direct mail simply doesn’t work today. And given the continued drop in money spent on direct mail, a lot of businesses would seem to agree. As printing, mailing and postage prices have increased (while marketing budgets have gotten tighter), it’s harder to justify the expense. The fact is that bad direct mail has never worked well. Nobody can afford bad direct mail.

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Topics: direct mail, audience, offer, creative, Landing Pages


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