CRM - The Icing On Your Direct Mail Cake

Posted by Spencer Powell

Jan 24, 2015 2:00:00 PM

CRM-The-Icing-On-Your-Direct-Mail-CakeCustomer relationship management (CRM) programs have been around for some time, and while CRM is a cornerstone of inbound and digital marketing, it’s not necessarily something you’d expect to be useful in the direct mail environment. Surprisingly, however, there are ways in which your CRM can help to make even your physical direct mailcampaigns more effective, if you can put it to work for you. 

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Topics: direct mail, Marketing Strategy, Direct Marketing, CRM

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