QR Codes: Ubiquitous? Yes! Effective? Well . . .

Posted by Spencer Powell

Jan 3, 2012 8:31:00 AM

Are QR Codes effective?If you’ve followed our posts for a while you’ve probably seen an article or two about Quick Response (QR) Codes. Chances are you’ve also seen QR codes (such as the one to the left) pop up in all kinds of places. We’ve seen them at bus stops, on billboards, in magazines, on direct mail pieces. Lately they’ve even popped up on TV. QR codes seem to be reproducing like rabbits. That must mean they’re working, right?

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Topics: Cross Channel Marketing, Marketing Response Tools, QR Codes


Marketing for Non-profits: Putting the Pieces Together

Posted by Wesley Powell

Dec 6, 2011 8:06:00 AM

nonprofit direct marketing putting the pieces togetherThe changing face of marketing has certainly had an impact on non-profit organizations over the past few years. And while non-profits have their unique set of challenges when it comes to getting their message out to donors and constituents, many of the issues they face are similar to what their for profit compatriots face.

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Topics: Cross Channel Marketing, Nonprofit Marketing, Nonprofit Direct Marketing


New Marketing Tools: Don’t Paint Yourself Into a Corner

Posted by Spencer Powell

Oct 13, 2011 7:44:00 AM

new marketing toolsSometimes we get so caught up and excited about new marketing tools that we lose sight of the big picture. And the big picture should always focus on our audience. Any tools we take advantage of in getting our message out should make it easier for our customers to get information and do business with us.

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Topics: Cross Channel Marketing, Direct Marketing Tools, QR Codes


Diving for pURLs Without Drowning: 8 Lifesaving Lessons

Posted by Lora Premo

Jun 27, 2011 11:11:00 AM

pURLpURLS are pearls beyond price for the savvy marketer. Don’t let yours become just another chunk of calcium carbonate! How do you ensure that your pURLs will shimmer lustrously?

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Topics: Cross Channel Marketing, pURLs


Forget Diamonds! Go for the Purls!

Posted by Wesley Powell

Feb 11, 2011 9:18:00 AM

pURLsIn the 1949 Broadway production of Gentlemen Prefer Blondes, Carol Channing crooned that “Diamonds Are a Girl’s Best Friend”—wisdom that has gone undisputed ever since.  But times have changed and there’s a new “gem” in town. And while diamonds may still get the girl, savvy businesses have discovered the power of Purls.

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Topics: Cross Channel Marketing, pURLs


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