Direct Mail Marketing: Are You Drinking Your Own Kool-Aid?

Posted by Spencer Powell

Dec 25, 2014 10:30:00 PM

Direct-mail-marketing-are-you-drinking-your-own-kool-aidThere are times when businesses just aren’t happy with the results they’re getting from their direct mailings. When that happens, there’s a tendency to put the blame on the messenger (direct mail) instead of on the message. 

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Topics: Direct Mail Marketing, crucial marketing messages, customer-centric marketing

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