Read our CTA article now! See what we just did? In marketing, it is important to provide a CTA or call to action. How can we expect a customer to know what to do unless we tell them?
If people simply did what we wanted, marketing would be a fairly simple business. Unfortunately, it requires a bit more work and customers need direction, motivation and incentive to do what we want them to do. An effective CTA accomplishes these goals and should always be used in your direct mail campaign.
When crafting the perfect CTA, more effort is required on the reader’s part. Suggesting someone check out your website or follow you on Facebook isn’t enough when it comes to direct mail.