Don't Forget The Direct Mail CTA!

Posted by James Ravetti

May 27, 2014 10:00:00 AM

Dont-forget-the-CTARead our CTA article now! See what we just did? In marketing, it is important to provide a CTA or call to action. How can we expect a customer to know what to do unless we tell them?

If people simply did what we wanted, marketing would be a fairly simple business. Unfortunately, it requires a bit more work and customers need direction, motivation and incentive to do what we want them to do. An effective CTA accomplishes these goals and should always be used in your direct mail campaign.

When crafting the perfect CTA, more effort is required on the reader’s part. Suggesting someone check out your website or follow you on Facebook isn’t enough when it comes to direct mail.

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Topics: direct mail, Marketing, call to action, CTA

Website Design: Beauty is in the Mouse of the Beholder

Posted by Spencer Powell

Jul 10, 2012 6:46:00 AM

website design laptopWhen business people think about good web design, the first thing that often springs to mind is a site that’s aesthetically pleasing. After all, your website is the virtual front door to your business and you want people to be attracted—not repelled. But consider this: At last count there were more than 8.18 billion indexed pages on the Web (but who’s counting). The chances that someone is going to be snagged by the beauty of your site are pretty slim.

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Topics: Usable Website, Findable Website, CTA, Website Design

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