3 Fundamental Elements to a Great CTA Button

Posted by Taylor Vowell

Sep 4, 2012 1:36:00 PM

 1) Context

Make sure your call-to-action button is relevant to the content on the page. Hubspot's blog does a great job at this by having unique offers that match up to whatever is on the page. The more relevant the offer and your call-to-action button is, the greater the odds someone will want to click it.

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Topics: Inbound Marketing, Converting Web Traffic, CTA Buttons, a/b testing

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