5 Secrets to a Successful Direct Mail Campaign

Posted by Spencer Powell

Sep 22, 2015 10:00:00 AM

Direct mail is alive and kicking, providing something email never can: the satisfaction of something tangible on the doormat or in the mailbox. Make sure you follow through on that little frisson of pleasure receiving a piece of mail creates by making your mailed offer relevant, personal and valuable.

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Topics: direct mail success, CTAs, audience targeting

Why You Need Multiple Calls to Action on Every Page of Your Website

Posted by Spencer Powell

May 26, 2012 10:33:00 AM

why you need multiple calls to action on every page of your websiteA website has a serious job to do, which is to increase the amount of leads and sales that you are generating.  Spending time and money on a site is all well and good, but it only pays off if you can see exactly what it is producing. This is where calls to action come in, and in order to gain the maximum results, these CTA buttons need to be on every page.

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Topics: Calls to Action, Offers, CTAs, Sales Funnel

Using Calls to Action: Getting Website Visitors To Do More Than Just Read

Posted by Wesley Powell

May 10, 2012 7:02:00 AM

using ctas getting website visitors to do more than just readSometimes businesses get all excited about the volume of traffic to their website. They are thrilled when the number of visitors to their site goes up. They’re proud of the number of “eyeballs on the page” and get ecstatic about an increase in the number of “clicks” they record.

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Topics: Inbound Marketing, Calls to Action, CTAs

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