The 3 Biggest Inbound Marketing Lessons We’ve Learned Over the Last 3 Years

Posted by Spencer Powell

Feb 11, 2014 7:00:00 AM

The-3-biggest-inbound-marketing-lessons-weve-learned-over-the-past-3-yearsIt’s hard to believe, but just a few short years ago, we knew next to nothing about inbound marketing. What we did know, however, was that marketing was changing. Methods that had worked for decades were no longer effective. The marketplace had changed. The way people did business had changed. The more we learned about inbound marketing, the more sense it made. So we changed too. Shifting to an inbound approach has had a dramatic impact on our business—and on the businesses of a number of out clients. And you know what? We’re still learning—and changing. I recently thought about some of what we’ve learned over the last three years. Here are three of the most significant lessons we’ve learned.

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Topics: Inbound Marketing, Lead Generation, marketing blogging, customer conversion

Inbound Marketing: 4 Marketing Actions That Turn Strangers Into Customers And Evangelists For Your Company

Posted by Spencer Powell

Feb 6, 2014 7:00:00 AM

Inbound-marketing-4-marketing-actions-that-turn-strangers-into-customers-and-evangelists-for-your-companySometimes businesses operate under the misconception that marketing is a two-step process in which total strangers suddenly become customers. I’m over-simplifying this a bit, but what happens is something like this.

The business puts out information about their products and services and expects total strangers to immediately buy these products and services (to become customers). Unfortunately, when companies take this approach, they often come to the conclusion that “Marketing is a waste of time and money.”

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Topics: Lead Generation, Marketing process, marketing action steps, customer conversion

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