A Direct Marketing Parable: The Tale of the Farmer

Posted by Mike Smith

Nov 12, 2010 7:17:00 AM

Direct MarketingGuest Post from Mike Smith of mikeWordSmith

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Topics: Messaging, Offers, Customer Focus, Direct Marketing Strategy

Direct Marketing: Not All About the Numbers, Its About Your Audience

Posted by Wes Powell

Nov 5, 2010 2:51:00 PM

Direct MarketingSometimes marketing “wisdom” seems to be all about the numbers. How many Twitter followers do you have? How many people “like” you on Facebook? How many people have visited your website this month? It’s easy to get the impression that unless you’re in touch with tens of thousands of customers or prospects, you really don’t belong in business.

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Topics: Customer Focus, Direct Marketing Strategy

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