Is a Direct Mail Campaign a Cost or an Investment?

Posted by Spencer Powell

Mar 25, 2015 2:00:00 PM

Is-a-Direct-Mail-Campaign-a-Cost-or-an-InvestmentWith a tendency among marketers to consider direct mail a cost rather than an investment, far too many marketers try to do it on the cheap. That means using items such as self-mailers and postcards, when in fact you should be sending out a campaign with a classic, direct mail package accompanied by a letter. Why? Because tests usually show it delivers a much greater ROI than the cheaper options do.

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Topics: Direct Marketing, direct mail costs, Direct Mail Campaign, customer personas

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