Making "Member-Get-a-Member" (MGM) Work for Direct Mail

Posted by Wes Powell

Jun 7, 2015 10:00:00 AM

Making-_Member-Get-a-Member_-MGM-Work-for-Direct-MailAre you busy re-inventing wheels? Hopefully not, but you’d be surprised just how many businesses think the “tried and true” no longer works. In the electronic, digital age, it’s easy to overlook marketing methods that have served well since the year dot. But the thing is, tactics such as MGM (Member-Get-a-Member) still make great psychological triggers in direct mail that can get existing customers working on your behalf. 

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Topics: direct mail, customer referrals, direct mail personalization

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