Marketing Today: When a Shoe is More Than Just a Shoe

Posted by Spencer Powell

Jul 2, 2012 6:45:00 AM

marketing-today-pink-shoePeople don’t do business the same way they did 10 years ago. Consumers don’t shop the same way they did 10 years ago. Increasingly, people gather information about goods and services online before they make a purchase. When they show up at a store (if they show up at a store), they already know what they want and they know what it should cost.

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Topics: Marketing Today, Customer Retention, Build Positive Company Reputation

4 Ways to Use Inbound Marketing to Retain Customers

Posted by Wesley Powell

Apr 24, 2012 8:38:00 AM

4 ways to use inbound marketing to retain customersYou hear a lot about how inbound marketing is a wonderful way to generate leads and gain customers. But it’s also a great way to retain the customers your have. That’s critical to business success because return customers are what really builds your business (and it’s easier and cheaper to keep customers than it is to acquire new ones).

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Topics: Inbound Marketing, Customer Retention, email marketing

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