Using the Buying Cycle To Create Effective Targeted Content

Posted by Spencer Powell

Jan 23, 2014 12:30:00 PM

Using-the-Buying-Cycle-to-Create-Effective-Targeted-ContentHere’s a pop quiz: What’s the purpose of creating content for your brand? Is it to drive people to your site? To generate leads? To increase sales? Or to stay on customers’ radars after they’ve made their purchases, so that they’ll buy from you again next time? The answer is, of course, all of the above. There are all different things you can use your content for. And each of those uses requires you to have a different type of content. So how can you plan your content for maximum effect at all levels? Our friends at HubSpot suggest that you link your content to the five stages of the buying cycle, in order to stay connected with customers throughout the entire process. 

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Topics: Content Marketing, blogs, videos, white papers, e-books, Case Studies, customer testimonials, buying cycle


5 Ways To Use Video In Social Media Marketing

Posted by Spencer Powell

Jan 21, 2014 6:00:00 AM

5-Ways-to-Use-Video-in-Social-Media-MarketingWe’ve discussed before how important videos are to your content marketing strategy. But what’s often overlooked is the role that videos play in social media marketing. For one thing, YouTube isn’t just a platform for hosting videos. It’s a whole community, whose users often interact with one another. And it’s important to consider that when creating your channel and deciding what content to post on it.

Not only that, video can be an effective tool to use on your other social media platforms as well. Particularly now that Facebook has begun playing videos automatically in users’ newsfeeds, your video content needs to be tailored for social media. How do you do that? Here are five types of videos you can post to engage your social media circles.

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Topics: Twitter, Social Media Marketing, video, Facebook, product launch, customer testimonials, Yelp, behind-the-scenes


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