Here’s a pop quiz: What’s the purpose of creating content for your brand? Is it to drive people to your site? To generate leads? To increase sales? Or to stay on customers’ radars after they’ve made their purchases, so that they’ll buy from you again next time? The answer is, of course, all of the above. There are all different things you can use your content for. And each of those uses requires you to have a different type of content. So how can you plan your content for maximum effect at all levels? Our friends at HubSpot suggest that you link your content to the five stages of the buying cycle, in order to stay connected with customers throughout the entire process.