Content Marketing: When It’s OK to Talk About Your Competitor

Posted by Spencer Powell

Jun 9, 2013 5:30:00 AM

Content marketing when its OK to talk about your competitorThe conventional wisdom in the marketing world years ago was that you never talked about your competition. It was almost as if by not mentioning them, you were able to deny their existence. If your potential customers weren’t aware of your competitor, why in the world would you want to change that?

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Topics: Content Marketing, Inbound Marketing, Customers, competitors


Watch Your Tone!: Voice Inflection Tips

Posted by Chris Amber

Nov 27, 2012 10:35:00 AM

watch-your-tone-voice-inflection-tips

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Topics: Sales Lessons, Customers, Customer Success


Where Customer Reviews Help You the Most

Posted by Spencer Powell

Jul 11, 2012 6:19:00 AM

where customer reviews matter mostAs an online user, you are aware of reviews and have probably searched for them, read them and written a few of your own. As a business, the importance of reviews cannot be overlooked. 52% of consumers are more likely to use a local business if they have positive reviews (a key finding in this year’s Local Consumer Review, by Search Engine Land). Online customer reviews will help you the most at Yelp and Google, currently the leaders among local listing sites. Also in the top ten are Yahoo! Local, Citysearch, Merchant Circle, Insider Pages and Angie’s List.

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Topics: Customers, Customer Reviews, Reviews Help You


Marketing for Remodelers That Gets You in Front of Customers

Posted by Spencer Powell

Dec 28, 2010 9:22:00 AM

Remodeler MarketingIt’s time to come clean about something. We’ve never heard of someone signing a remodeling contract online. That’s just not the way it works in this industry. People buy books online. They buy televisions online. Some bold souls even buy cars online. But a renovation project? That’s not going to happen.

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Topics: Customers, Contractor Marketing, Builder Marketing


Business Blogging: Improving Sales by Educating Customers

Posted by Spencer Powell

Oct 27, 2010 9:08:00 AM

Business BloggingYou’ve seen the bumper stickers: “If you think education is expensive, try ignorance!” That’s as true for business as it is for our schools. Too often, the reason customers don’t buy from us is not because they don’t want to buy, but because they don’t know enough.

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Topics: Business Blogging, Customers, Sales


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