Why Responsible Email List Generation Matters

Posted by Wes Powell

Dec 8, 2014 10:00:00 AM

responsible-email-list-generation-for-direct-mail-campaignsCybersecurity and privacy infringement are buzzwords in the online world. As a marketing company, generating leads ethically builds trust among clients and keeps you safe from negative consequences. As a practical matter, a direct email campaign is only as good as its mailing list. 

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Topics: direct mail, Ethics, data integrity, email list


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