Determining Your Target Market in Direct Mail

Posted by Spencer Powell

Feb 24, 2015 10:00:00 AM

Determining-Your-Target-Market-in-Direct-MailTargeted marketing is just as important in direct mail as it is in online marketing. Spending more time on the front end of your campaign increases the likelihood of its success down the road. In the ever-used marketing analogy, it is better to throw a few darts and get really close to the target than to throw a bunch and end up all over the board. Determining your target market is a matter of knowing your product or service intimately and matching that up with the demands of the marketplace. 

Read More

Topics: direct mail, Tips, demographics, Target Market

Join Thousands of Marketers - Subscribe by Email

Direct Mail Integration Checklist

Push and Pull Marketing

Posts by Topic

see all