Determining Your Target Market in Direct Mail

Posted by Spencer Powell

Feb 24, 2015 10:00:00 AM

Determining-Your-Target-Market-in-Direct-MailTargeted marketing is just as important in direct mail as it is in online marketing. Spending more time on the front end of your campaign increases the likelihood of its success down the road. In the ever-used marketing analogy, it is better to throw a few darts and get really close to the target than to throw a bunch and end up all over the board. Determining your target market is a matter of knowing your product or service intimately and matching that up with the demands of the marketplace. 

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Topics: direct mail, Tips, demographics, Target Market


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