Mix-n-Match: Using Direct Mail and Digital Marketing to Reach the Audience

Posted by Wes Powell

Aug 29, 2015 10:00:00 AM

Mix-n-Match-Using-Direct-Mail-and-Digital-Marketing-to-Reach-the-AudienceJust because so far you’ve relied on one marketing methodology, doesn’t mean you can’t diversify. If you think there’s a divide the size of the Grand Canyon between direct mail and digital marketing, you may be missing the many rope bridges that connect the two sides.

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Topics: digital marketing, mail tracking, direct mail integration


How IKEA Successfully Integrated Its Direct Mail with Digital Channels

Posted by Spencer Powell

Mar 27, 2015 2:00:00 PM

How-IKEA-Successfully-Integrated-Its-Direct-Mail-with-Digital-ChannelsThe words on every marketer’s lips these days are multi-channel marketing (MCM). This means the use of a combination of channels for reaching your target audience, and it works well when it incorporates traditional methods of direct marketing. As part of IKEA’s comprehensive integrated marketing plan, the furniture giant recently set out to “re-invigorate” the mailbox by leveraging digital channels.

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Topics: Content Marketing, direct mail, social media, Direct Marketing, email marketing, digital marketing, multiplied impact of multi-channel marketing


How the Financial Services Industry Uses Direct Mail to Reach Consumers

Posted by Wes Powell

Mar 26, 2015 10:00:00 AM

How-the-Financial-Services-Industry-Uses-Direct-Mail-to-Reach-ConsumersEvery industry uses marketing methods in different ways, and sometimes there are benefits to be gained from knowing what others are doing. The financial services industry makes good use of direct mail, particularly when marketing to millennials. This flies in the face of current thinking that younger audiences are only reachable through digital marketing channels, so we took a look at how the industry is doing it and how well it’s working.

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Topics: Content Marketing, direct mail, social media, Direct Marketing, email marketing, digital marketing, multiplied impact of multi-channel marketing


Clip, Clip – Do Coupons Have a Future in Direct Marketing in 2015?

Posted by Wes Powell

Jan 31, 2015 10:00:00 AM

Clip-ClipGÇôDo-Coupons-Have-a-Future-in-Direct-Marketing-in-2015So, you thought coupon-clipping went out with the Sunday newspapers delivered to your door for reading over breakfast, didn’t you? Wrong! That might be the image that pops into your head when the word is mentioned, but a recent report from Experian Marketing Services shows that coupons are still a direct marketingdrawcard—even in the digital marketing world.

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Topics: Marketing Strategy, Coupon Marketing, Direct Marketing, email marketing, digital marketing


What’s the Recipe? Ingredients of a Successful Direct Marketing Campaign

Posted by Wes Powell

Jan 18, 2015 10:00:00 AM

Whats-the-Recipe-Ingredients-of-a-Successful-Direct-Marketing-CampaignPutting together a successful direct marketingcampaign takes more than a hit-and-miss approach. You can’t leave anything to chance, and it’s essential that you include the most important elements and that they all work together. Here are the three primary components that you need to ensure are rich, well-rounded and fully fleshed out before you hit the ‘send’ button: 

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Topics: Social Media Marketing, direct mail, Direct Marketing, email marketing, digital marketing


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