8 Ways to Hook Readers into Reading Your Direct Mail

Posted by Wes Powell

Nov 11, 2014 10:00:00 AM

8-Ways-to-Hook-Readers-into-Reading-Your-Direct-MailDirect mail advertising often ends up in the trash. Figuring out how to avoid this with compelling written content is every marketer’s goal. The mailing needs a "hook:" a phrase, statement, or image that will draw in readers and convince them to read the rest of the paper. There are a number of factors that are important to an effective hook, and a few tips for writing a good hook are listed here. 

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Topics: Direct Mail Copywriting, Direct mail advertising


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