Why Your Direct Mailings Won’t Work On Their Own

Posted by Spencer Powell

Jan 28, 2015 10:30:00 PM

Why-your-direct-mailings-wont-work-on-their-ownDid you ever take something apart as a kid, just to see how it would work? Then you’d put it back together again—and notice that you had an extra part of two on the floor? Whatever it was you took apart didn’t work right anymore, and the “extra” part on the ground didn’t do much by itself. 

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Topics: Direct Mail Marketing, integrating direct mail, direct mail and online integration, social media and direct mail


3 Reasons Direct Mail Still Matters in an Online Age

Posted by Wes Powell

Nov 18, 2014 6:30:00 AM

3-reasons-direct-mail-still-matters-in-an-online-ageThere was a time in the not-too-distant past when consumers (and businesses) got a little tired of all the direct mail pitches they were receiving. A big reason for that is that many businesses did a poor job of selecting their lists, crafting compelling offers, and giving consumers a good reason to respond. Instead of helping consumers make good decisions, they bombarded them with sales pitches. And responses to direct mail began to dip. 

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Topics: Direct Mail Marketing, reinforcing online efforts with direct mail, direct mail and online integration


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