Direct Marketing for Non-Profits: Why You Shouldn’t Worry If Your Target Base is “Mature”

Posted by Wes Powell

Mar 22, 2015 11:30:00 AM

Direct-marketing-for-non-profits-why-you-shouldnt-worry-if-your-target-audience-is-matureFor a lot of years, a lot of non-profit organizations—who historically use a lot of direct mail—have been troubled by the fact that their constituents are aging. Many have been told by consultants that they need to step up their efforts to recruit “new blood” to their cause. 

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Topics: Direct Marketing, marketing copy, direct mail audiences, non-profit mailings

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