Calls to Action Aren’t What They Used to Be

Posted by Spencer Powell

Dec 17, 2015 10:00:00 AM

Calls-to-action-arent-what-they-used-to-be.jpgHaving a clear and compelling call to action has always been of vital importance in direct mail. That’s something that hasn’t changed. It’s not enough to reach out to potential customers—you want to get them to reach back to you.

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Topics: Direct Mail Marketing, Integrated Marketing, direct mail strategy, direct mail calls to action


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