How Do You Plan a Direct Mail Project?

Posted by Wes Powell

Dec 20, 2016 5:59:00 AM

How-Do-You-Plan-A-Direct-Mail-Project.jpgSmart businesses today know that they can’t rely on just a single marketing effort in order to reach their audience and generate leads. Sure, they understand the importance of leveraging current social media platforms such as Instagram, Facebook, Twitter, and others. They also know how important the content on their own websites is. But savvy marketers know that they should include direct mail as part of their marketing campaign.

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Topics: direct mail, Direct Mail Campaign, Direct Mail Project


3 Ways to Measure Your Direct Mail Campaign

Posted by Wes Powell

Sep 9, 2016 7:02:00 AM

Ways-to-Measure-Your-Direct-Mail-Campaign.jpgSometimes the most obvious statements are the ones that are also the most helpful. Here’s one of my favorites when it comes to the topic of direct mail.

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Topics: direct mail, Direct Mail Campaign, measure marketing results


13 Holidays That Offer Direct Mail Marketing Potential

Posted by Spencer Powell

May 30, 2016 10:00:00 AM

13-Holidays-That-Offer-Direct-Mail-Marketing-Potential.jpgEveryone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there are all kinds of wacky national “holidays” you could be taking advantage of, too. We’ve highlighted a few interesting choices for you.

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Topics: Marketing Strategy, Direct Mail Campaign, printed marketing materials


Nonprofit Mailings: Stories Still Resonate

Posted by Wes Powell

May 23, 2016 10:00:00 AM

Non-profit-mailings-stories-still-resonate.jpgIf you work for a nonprofit organization that depends on donations, you know how important it is to stay in touch with your constituency on a regular basis. And while online reports and updates can be extremely helpful tools for doing that, direct mail continues to be an effective means of touching base with donors.

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Topics: Direct Mail Marketing, Direct Mail Campaign, direct mail formats, non-profit direct marketing strategy, non-profit direct mail success


Direct Mail for Real Estate: A Marriage Made in Marketing Heaven

Posted by Spencer Powell

May 20, 2016 10:00:00 AM

Direct-Mail-for-Real-Estate-Marketing-A-Marriage-Made-in-Marketing-Heaven.jpgReal estate has had an enduring love affair with direct mail marketing, and there’s a good reason for it.

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Topics: Direct Mail Campaign, printed marketing materials, real estate postcards


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