How to Track Direct Mail Success

Posted by Spencer Powell

Dec 10, 2015 10:00:00 AM

How-to-Track-Direct-Mail-Success.jpgWhen you are deciding how to spend your marketing budget, you want to know which marketing methods work. You want to know which offers work, and what gets you the most bang for your buck. The only way to know all of that is to track your success rates, but you might not be sure how to do that. If you need a few tips on how to track your successes in direct mail better, read on:

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Topics: Integrated Marketing, direct mail campaigns, Direct Mail Campaign

It's All in Your Head: NLP and Direct Mail Campaigns

Posted by Spencer Powell

Nov 28, 2015 10:00:00 AM

If you have never heard of NLP, you are not alone. NLP, or Neuro Linguistic Programming, has been around since the seventies, but it is only recently that it has been embraced by certain online marketers as a method to convert more. Here, we give you a crash course in what NLP is, and how you can use it to improve your direct marketing campaigns.

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Topics: direct mail campaigns, printed marketing materials

How to Choose Colors that Work Best in Direct Mail

Posted by Spencer Powell

May 7, 2015 10:00:00 AM

How-to-Choose-Colors-that-Work-Best-in-Direct-MailTo deliver the response you want, every piece of your advertising needs to have the right elements: persuasive copy, a visually appealing design, and the right combination of fonts and colors. The right color often convinces prospects to try new products, while the wrong color makes prospects reluctant to read your promotional materials. Use the principles of color psychology to determine which colors you should use in each of your advertisements or direct mail campaigns.

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Topics: direct mail, Direct Mail Design, direct mail campaigns

How Charities Can Make Direct Mail Campaigns Successful

Posted by Spencer Powell

Apr 29, 2015 10:00:00 AM

How_charities_can_make_direct_mail_campaigns_successfulSpring holidays are often the time when churches, synagogues, and mosques turn their attention to charities and missions offerings. Yet many people cringe when they see appeals from charities and non-profits in their stack of mail, fearing scams. Below are several ways to alleviate this concern by showing that your cause is legitimate and securing the interest of potential donors. 

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Topics: direct mail, direct mail campaigns, charities, non-profits

6 Reasons Why Direct Mail is Still Making a Killing

Posted by Spencer Powell

Apr 27, 2015 2:00:00 PM

Reasons-Why-Direct-Mail-is-Still-Making-a-KillingAccording to the Direct Marketing Association (DMA), direct mail still gets a response rate of 3.4% from existing customers, which is almost 30 times the rate for email marketing.  Mailing campaigns that include catalogs bring in $2 for each customer they reach, and $10 for each returning client. That’s because direct mail still works, for a few (very good) reasons:

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Topics: direct mail, Direct Mail Design, Integrated Marketing, direct mail campaigns

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