Long or Short Copy: What Works Best for Direct Mail?

Posted by Wes Powell

Feb 27, 2015 11:30:00 AM

Long-or-short-copy-what-works-bestThere is a debate that has been going on in the world of direct mail marketing ever since people began using movable type. When it comes to getting your marketing message across to your desired audience, is long copy or short copy more effective? Which one works best?

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Topics: Direct Marketing, Direct Mail Copywriting, marketing copy, long copy vs. short copy, Direct Mail Copy

How to Write Great Direct Mail Content

Posted by Wes Powell

Feb 25, 2015 10:00:00 AM

Content-Considerations-for-Direct-MailTo successfully compete alongside other forms of marketing, direct mail campaigns should focus on engaging content. Everything from pulling the mail out of the mailbox to opening the envelope and reading should be an experience that is natural and relevant. Content marketing in direct mail doesn’t have to mean pages of passive script. Instead, it means focusing on sending mailings that make a difference in the lives of the recipients. 

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Topics: direct mail, Direct Mail Marketing, Direct Mail Copywriting, content writing, Direct Mail Copy

8 Ways to Hook Readers into Reading Your Direct Mail

Posted by Wes Powell

Nov 11, 2014 10:00:00 AM

8-Ways-to-Hook-Readers-into-Reading-Your-Direct-MailDirect mail advertising often ends up in the trash. Figuring out how to avoid this with compelling written content is every marketer’s goal. The mailing needs a "hook:" a phrase, statement, or image that will draw in readers and convince them to read the rest of the paper. There are a number of factors that are important to an effective hook, and a few tips for writing a good hook are listed here. 

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Topics: Direct Mail Copywriting, Direct mail advertising

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