10 Advantages of a Well-Crafted Direct Mail Campaign

Posted by Spencer Powell

Aug 18, 2015 10:00:00 AM

10-Advantages-of-a-Well-Crafted-Direct-Mail-CampaignAlthough there are many companies who turn to technology-based methods such as online advertising and emailing to reach clients, direct mail is known to be one of the most consistently successful methods of attracting potential customers. When a direct mailing campaign has been well planned, it is a simple and cost-effective way to gain the most out of your advertising efforts.

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Topics: direct mail costs, Direct Mail Campaign, testing direct mail

3 Ways to Optimize your Direct Mail Campaigns

Posted by Spencer Powell

Jul 2, 2015 10:00:00 AM

3-Ways-to-Optimize-your-Direct-Mail-CampaignsEven though direct mail might seem less popular than it was in the past because of marketers using electronic media instead, it is still very different from the so-called “junk mail” of years gone by. These days, because of new production, format, and personalization options, direct mail has become a lot more relevant and interesting to those receiving it.

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Topics: direct mail costs, Direct Mail Campaign, testing direct mail

Is a Direct Mail Campaign a Cost or an Investment?

Posted by Spencer Powell

Mar 25, 2015 2:00:00 PM

Is-a-Direct-Mail-Campaign-a-Cost-or-an-InvestmentWith a tendency among marketers to consider direct mail a cost rather than an investment, far too many marketers try to do it on the cheap. That means using items such as self-mailers and postcards, when in fact you should be sending out a campaign with a classic, direct mail package accompanied by a letter. Why? Because tests usually show it delivers a much greater ROI than the cheaper options do.

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Topics: Direct Marketing, direct mail costs, Direct Mail Campaign, customer personas

Why Saving Money on Direct Mail Design Can Cost You Big Time

Posted by Wes Powell

Nov 20, 2014 11:30:00 AM

Why-saving-money-on-direct-mail-design-can-cost-you-big-timeEvery smart business tries to keep a lid on costs. That’s just good business sense. But sometimes businesses shoot themselves in the foot with their cost-savings efforts. You wouldn’t turn off the power in an effort to save money on utilities because the loss of employee productivity would far outweigh any savings you might realize. 

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Topics: Direct Mail Marketing, direct mail costs, Direct Mail Effectiveness, importance of good direct mail design

How Much Does Every Door Direct Mail Cost?

Posted by James Ravetti

Jun 12, 2014 10:00:00 AM

How_Much_Does_Every_Door_Direct_Mail_CostWe’ve mentioned the new “Every Door Direct Mail” service from the USPS a time or two. It’s a great way to reach a specific geographic area with a timely direct mail message. It can be an extremely effective way to reach people who have an affinity for things going on in their neighborhood. It’s also a great way to reach a group of people (i.e. a lunchtime crowd) that you know are going to be in a specific area at a specific time.

But what does it cost to “open every door?” That all depends on how many people you want to reach. Here’s an example of how it can work.

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Topics: direct mail, Every Door Direct Mail, direct mail costs, reaching specific geographic areas

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