Direct Mail Strategy: When Less is More

Posted by Wes Powell

Apr 14, 2016 10:00:00 AM

Direct-mail-strategy-when-less-is-more.jpgThere’s a good chance you’ve heard the phrase, “Less is more.” It’s a saying that was adopted by architect Ludwig Mies van der Rohe in 1947 as one of the precepts for minimalist design and architecture. Over the years, the phrase has been associated with an uncluttered approach to many disciplines. The basic idea is that the presence of too many elements confuses the image or message or purpose.

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Topics: Direct Marketing, direct mail CTAs, clear messaging in direct mail


Direct Mail Marketing: RSVP

Posted by Wes Powell

Dec 26, 2014 6:30:00 AM

Direct-mail-marketing-RSVPWe’ve all received invitations in the mail. Sometimes the invitation is to an elegant event. Other times it’s an invitation to an open house or a neighborhood barbeque. But these invitations have something in common: They all have an RSVP. The person (or organization) sending out the invitation wants to know what your response will be. Are you coming or not? 

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Topics: Direct Mail Marketing, Landing Pages, direct mail response, direct mail CTAs


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