Short Is Sweet: Why Saying Less Sometimes Converts More

Posted by Spencer Powell

Oct 28, 2016 6:05:00 AM

Short-Is-Sweet-Why-Saying-Less-Sometimes-Converts-More.jpgYou may have read the research: when it comes to Internet marketing, long copy converts more than short. In fact, it’s been proven that long copy can offer as much as double the ROI short copy provides.

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Topics: Direct Mail Design, printed marketing materials, direct mail postcards


Direct Mail: What You Can't See Can Hurt You

Posted by Spencer Powell

Apr 16, 2016 10:00:00 AM

Direct-mail-what-you-cant-see-can-hurt-you.jpgWe’ve all heard, “what you don’t know can hurt you.” But sometimes it’s what you don’t see that can hurt you—or at least hurt the response to your direct mail efforts. It’s why good design is essential to direct mail success. Here’s an example of what I mean.

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Topics: Direct Mail Marketing, Direct Mail Design, clarity in direct mail design, ensure readability in direct mail


Unique and Creative Direct Mail Ideas for Various Industries

Posted by Spencer Powell

Mar 29, 2016 10:00:00 AM

Unique-and-Creative-Direct-Mail-Ideas-for-Various-Industries.jpgA few industries are well known for their marketing efforts. Anyone who has received an annual checkup reminder from a dentist or a coupon from their local pizza place will tell you that. However, there are other ways to integrate direct mail into your marketing strategy, and we thought it would be fun to list some creative ideas by industry:

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Topics: Marketing Strategy, Direct Mail Design, printed marketing materials


Top 4 Benefits of Direct Mail (and How to Make Them Even Better!)

Posted by Wes Powell

Mar 24, 2016 10:00:00 AM

Top-4-Benefits-of-Direct-Mail-and-How-to-Make-Them-Even-Better.jpgMuch can be said for online marketing and social media; they certainly have their place in the marketing mix. However, there are a few benefits to direct mail that you can’t get anywhere else, and we’ve got them listed right here (along with tips to take them to the next level!).

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Topics: direct mail, Direct Mail Design, Integrated Marketing


Technology and the 40/40/20 Rule of Direct Mail Marketing

Posted by Spencer Powell

Feb 25, 2016 10:00:00 AM

Technology-and-the-40-40-20-Rule-of_Direct-Mail-Marketing.jpgThe 40/40/20 rule of direct marketing has been around for a long time. Ever since Ed Mayer came up with it in the 1960s, it’s been the gold standard for direct mail marketing around the world. It’s been a long time since the sixties though, and while the rule still stands, there are ways we should be using new technology to make the whole concept better.  

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Topics: direct mail, Direct Mail Design, Integrated Marketing


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