4 Simple Questions That Can Show You If Your Mailing Will Succeed or Flop

Posted by Wes Powell

Oct 27, 2015 10:00:00 AM

Sometimes we’re so close to our own direct marketing efforts that we don’t see them clearly. And sometimes we get so wrapped up in all the techniques, measurements, and procedures that it’s hard to evaluate whether the mailing we’re about to do will be effective. Here are four simple questions you should ask (and answer) before you put a stamp on that next mailing. 

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Topics: direct mail success, Direct Marketing, direct mail essentials

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