If you’re a marketing professional, you hear a lot of talk these days about Content Marketing. While most of that talk is focused around a company’s online marketing efforts, the content you create for your direct mail efforts is just as critical. The way businesses use direct mail may have changed over the past few years, but it’s still an integral part of any overall marketing strategy. And just like content for online platforms, the content you create for your direct mail efforts can make all the difference between success and failure.
That’s why it’s important to develop direct mail content that is as strategic as the content you create for your website. What do I mean by strategic?