Nonprofit Mailings: Stories Still Resonate

Posted by Wes Powell

May 23, 2016 10:00:00 AM

Non-profit-mailings-stories-still-resonate.jpgIf you work for a nonprofit organization that depends on donations, you know how important it is to stay in touch with your constituency on a regular basis. And while online reports and updates can be extremely helpful tools for doing that, direct mail continues to be an effective means of touching base with donors.

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Topics: Direct Mail Marketing, Direct Mail Campaign, direct mail formats, non-profit direct marketing strategy, non-profit direct mail success

Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?

Posted by Wes Powell

May 18, 2016 10:00:00 AM

Direct-Mail-Musings-Does-Your-Mail-Format-Fit-Your-Audience-and-Product.jpgIf you’re considering a direct mailing for your business or organization, you have a lot of options when it comes to formats. There are self-mailer brochures, conventional letter packages, postcards or even jumbo (oversized) self-mailers. So which format fits your mailing needs best?

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Campaign, printed marketing materials, direct mail formats

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