Direct Mail Frequency: How Often Should You Send Out/Follow Up a Campaign?

Posted by Wes Powell

Apr 2, 2015 1:21:00 PM

DM-Frequency-How-Often-Should-You-Send-Out-Follow-Up-a-CampaignKnowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know the experts believe it takes seven hits before the typical consumer responds to a direct marketing offer. So how do you strike a healthy balance between not sending too many or too few? Here’s how to do it:  

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Topics: direct mail, Direct Marketing, direct mail strategy, Direct Mailing, Direct Mail Frequency

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