Marketing to Millennials: Does Direct Mail Work in This Market?

Posted by Spencer Powell

Sep 18, 2015 10:00:00 AM

You’ve heard it said: Millennials (those born between 1977 and 2000) have no interest in paper. They like things digital, tech heavy, and fast. But with a 2014 report indicating that over 90% of young shoppers refer to direct mail to help in shopping decisions, clearly all is not lost. It’s just different.

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Topics: marketing to Millenials, direct mail integration


Mix-n-Match: Using Direct Mail and Digital Marketing to Reach the Audience

Posted by Wes Powell

Aug 29, 2015 10:00:00 AM

Mix-n-Match-Using-Direct-Mail-and-Digital-Marketing-to-Reach-the-AudienceJust because so far you’ve relied on one marketing methodology, doesn’t mean you can’t diversify. If you think there’s a divide the size of the Grand Canyon between direct mail and digital marketing, you may be missing the many rope bridges that connect the two sides.

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Topics: digital marketing, mail tracking, direct mail integration


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