What Makes a Great Direct Mail Letter?

Posted by Wes Powell

Sep 3, 2014 10:00:00 AM

What-makes-a-great-direct-mail-letterYears ago The Wall Street Journal sent out a direct mail package that (based on performance) has to rank as one of the most effective mailings ever. That assumes, of course that you consider generating some $2 billion in revenue as a good direct mail performance! The mailing included a letter, excerpted here:

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Topics: Phenomenal Response, Effective Direct Mail, Direct Mail Letters


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