5 Reasons Buying a List is a Bad Idea (and One Reason It's Not)

Posted by Wes Powell

Apr 23, 2016 10:00:00 AM

5-Reasons-Buying-a-List-is-a-Bad-Idea-and_One_Reason_Its_Not.jpgIt’s one of the oldest marketing catch-22 situations out there: you need a list of people to send your marketing materials to, but you need to market more to get a list of people who are interested in your product or service.

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Topics: direct mail, Direct Mail List, printed marketing materials

Direct Mail Today: When Smaller Is Bigger

Posted by Spencer Powell

Dec 22, 2015 10:00:00 AM

Direct-mail-today-when-smaller-is-bigger.jpgIt’s pretty easy to buy into the mentality that “bigger is better.” Sometimes that even finds it’s way into thinking about direct mail. Some companies think that if they simply double the size of their mailing that they’ll automatically double their response.

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Topics: Marketing Strategy, Direct Mail List, Direct Mail Marketing

4 Keys for Selecting the Right Direct Mail List

Posted by Wesley Powell

Feb 21, 2012 7:15:00 AM

4 keys to selecting the right mailing listConventional wisdom has long held that your mailing list is one of the most critical components of a successful direct mail campaign. Guess what? It’s still true. After all, if you’re selling pet supplies you’re not going to have much success if you mail your cards, letters, or catalogs to people that don’t own pets. A huge part of direct mail success is getting the right message to the right people. So how do you select the right list? Here are four keys.

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Topics: direct mail, Direct Mail List, Marketing List

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