How Do Mailing Lists Work?

Posted by Wes Powell

Oct 21, 2016 8:05:00 AM

  • How-Do-Mailing-Lists-Work.jpgTalk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success comes from your list; 40% comes from your offer; and 20% comes from your creative). Here’s an article that discusses that breakdown in a bit more detail.
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Topics: direct mail, Direct Mail Marketing, direct mail lists, Direct Mailing Lists

Direct Mail Secrets: What’s the Best List for Your Mailing?

Posted by Wes Powell

Nov 27, 2014 11:30:00 AM

Direct-mail-secrets-whats-the-best-list-for-your-mailingFor many years, direct mail experts have touted having the right list as one of the absolute essentials for direct mail success. It’s part of what became known as the 40-40-20 Rule. If you’re not communicating with the right audience you’re wasting your time and money. If you’re talking about your products and services to someone who simply isn’t interested—you’re sending “junk mail.” 

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Topics: Direct Mail Marketing, direct mail lists, selecting the right direct mail list

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