How to Use Direct Mail for Restaurant Marketing

Posted by Wes Powell

Oct 24, 2016 10:04:00 AM

How-to-Use-Direct-Mail-for-Restaurant-Marketing.jpgThere are some industries where direct mail marketing seems to fit like a glove and generate consistently good responses. That certainly seems to be the case with the restaurant industry.

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Topics: direct mail, Direct Mail Marketing, direct mail for restaurants, Restaurant Marketing


How Do Mailing Lists Work?

Posted by Wes Powell

Oct 21, 2016 8:05:00 AM

  • How-Do-Mailing-Lists-Work.jpgTalk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success comes from your list; 40% comes from your offer; and 20% comes from your creative). Here’s an article that discusses that breakdown in a bit more detail.
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Topics: direct mail, Direct Mail Marketing, direct mail lists, Direct Mailing Lists


How to Tell if Your New Mailing List is Responsive

Posted by Spencer Powell

Aug 31, 2016 10:00:00 AM

How-to-Tell-If-Your-New-Mailing-List-is-Responsive-1.jpgAsk any direct mail expert (or student) about the most crucial elements for direct mail successand he or she will mention “The List” as one of the most essential components. But how do you know if the list you buy (or put together from your own data) is responding to your efforts?

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Topics: Direct Mail Marketing


How Do You Know if Your Mailing is Working?

Posted by Spencer Powell

Aug 24, 2016 10:00:00 AM

How-Do-You-Know-If-Your-Mailing-Is-Working_-1.jpgIn the more than 40 years we’ve been helping businesses and organizations with their direct mail needs, we’ve often asked clients, “How did your last mailing perform? Is it working?”

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Topics: Direct Mail Marketing


How Much Copy Should Your Postcard Have?

Posted by Wes Powell

Aug 17, 2016 10:00:00 AM

How-Much-Copy-Should-Your-Postcard-Have-1.jpgThere’s little question postcard mailings have become more popular in the direct mail world. At TMR Direct, we’ve certainly seen an uptick in the number of companies using cards as a way to reach out to customers and prospects.

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Topics: Direct Mail Marketing


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