Why Direct Mail Gimmicks Really Don’t Work

Posted by Wes Powell

Aug 12, 2015 10:00:00 AM

Why-direct-mail-gimmicks-really-dont-workEvery business I know of is looking for a little competitive advantage. There are so many messages out there in the marketplace that some companies will grasp at anything that helps them stand out from their competitors. Sometimes that even extends to using a bit of gimmickry to get potential clients to take a look at their direct mailings. 

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Topics: Direct mail marketing tips versus tricks, direct mail and trust


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