5 Steps to Putting Together a Successful Direct Mail Campaign

Posted by Wes Powell

Sep 7, 2015 10:00:00 AM

Sometimes, it’s good to get off the bandwagon. In recent years direct mail has fallen somewhat out of favor, with more companies choosing to go digital with their marketing. As the 2015 DMA Response Rate Report says, the fact that fewer companies are using direct mail is actually good news for those that do. It means far fewer pieces of mail clamoring for attention, and more chance of your mail shot getting read and acted upon.

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Topics: Direct Mail Design, Direct Mail Campaign, direct mail objectives

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