Presentation, Presentation, Presentation! It’s All about the Direct Mail Packaging

Posted by Wes Powell

Aug 18, 2014 9:52:42 AM

presentation-presentation-presentation-its-all-about-the-packagingWhen it comes to direct mailers, the phrase “never judge a book by its cover” no longer applies. Companies are prone to spend large sums of money on direct mailers that usually get tossed in the trash before anyone reads the content. So the big question: how do we change that? The most important thing to remember is that presentation is everything for successful direct mailers.

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Topics: direct mail, Direct Mail Marketing, Envelopes, Packaging, Direct Mailer, Direct Mail Packaging


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