3 Creative Ways Businesses Can Use Direct Mail Postcards

Posted by Wes Powell

Dec 13, 2016 5:50:00 AM

3-Creative-Ways-Businesses-Can-Use-Direct-Mail-Postcards.jpgThere are a number of ways you can use direct mail as part of your overall marketing strategy in order to extend your reach to prospective clients. We’ve noticed that a lot of our clients have made increasing use of direct mail postcards.

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Topics: direct mail, direct mail postcards

How Much Does it Cost to Mail a Postcard?

Posted by Spencer Powell

Nov 16, 2016 6:31:00 AM

How-Much-Does-it-Cost-to-Mail-a-Postcard.jpgOne of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively.  Cards are relatively simple and fast to design, write, print, and mail. And as far as expense goes, they are one of the biggest bargains in the world of direct mail. Here’s a post that looks at a number of reasons that postcard mailings are a great way to reach your audience.

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Topics: direct mail, Postcards, postcard printing, direct mail postcards

Short Is Sweet: Why Saying Less Sometimes Converts More

Posted by Spencer Powell

Oct 28, 2016 6:05:00 AM

Short-Is-Sweet-Why-Saying-Less-Sometimes-Converts-More.jpgYou may have read the research: when it comes to Internet marketing, long copy converts more than short. In fact, it’s been proven that long copy can offer as much as double the ROI short copy provides.

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Topics: Direct Mail Design, printed marketing materials, direct mail postcards

Direct Mail Tips: How (not) to Pack a Postcard

Posted by Wes Powell

May 13, 2016 10:00:00 AM

Direct-mail-tips-how-not-to-pack-a-postcard.jpgThe number of companies using postcard mailings as a part of their overall marketing strategies is constantly increasing. It’s easy to understand the appeal. Card mailings can be quick to produce and they are considerably less expensive than more involved direct mail packages.

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Campaign, direct mail content, direct mail postcards

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