4 Direct Mail Tips to Get a Higher ROI

Posted by Wes Powell

Oct 3, 2016 5:05:00 AM

X-Bulk-Mail-Tips-to-Get-a-Higher-ROI.jpgThere was a time, not all that long ago, when direct mail best practices involved huge mailing lists and a steady stream of repeated mailings. Some industries (Credit card companies, for instance) still do that because the economies of scale they enjoy allow them to mail huge volumes and get a relatively small return on investment. For most businesses, however, that’s just not practical anymore. Printing, postage, and mailing costs are simply too high to justify low rates of return.

Read More

Topics: direct mail, direct mail ROI, Direct Mail Tips, direct mail strategy

What is Direct Mail Strategy?

Posted by Wes Powell

Sep 20, 2016 7:00:00 AM

What-is-Direct-Mail-Strategy.jpgEvery now and then—over the more than 40 years we’ve spent helping businesses and organizations with their direct mail needs—we’ve had a prospect tell us, “We need to get a mailing out in the next month or so.” Our response to that statement sometimes surprises them: “Why?”

Read More

Topics: direct mail, direct mail strategy, Direct Mailing

Direct Mail Questions: "Is Timing Really Everything?"

Posted by Wes Powell

Apr 5, 2016 10:00:00 AM

Direct-mail-questions-is-timing-really-everything_.jpgAt one time or another, we’ve all heard someone proclaim, “Timing is everything!” We hear it mentioned in terms of real estate deals. Sometimes people talk about timing with regard to the stock market. Businesses talk about timing for new product releases.

Read More

Topics: Direct Mail Marketing, direct mail strategy, timing in direct mail

Calls to Action Aren’t What They Used to Be

Posted by Spencer Powell

Dec 17, 2015 10:00:00 AM

Calls-to-action-arent-what-they-used-to-be.jpgHaving a clear and compelling call to action has always been of vital importance in direct mail. That’s something that hasn’t changed. It’s not enough to reach out to potential customers—you want to get them to reach back to you.

Read More

Topics: Direct Mail Marketing, Integrated Marketing, direct mail strategy, direct mail calls to action

How to Develop a Successful Direct Mail Lead Generation Strategy

Posted by Spencer Powell

Jul 22, 2015 10:00:00 AM

How-to-Develop-a-Successful-Direct-Mail-Lead-Generation-StrategyAccording to marketing experts, strategy, content, and clients, are the three essentials for successful lead generation in the future. We’re going to give you some strong strategies to generate significantly more clients and qualified leads for your business. All of them are easy to apply and cost effective, and work for all companies, whether large or small.

Read More

Topics: Lead Generation, direct mail strategy

Join Thousands of Marketers - Subscribe by Email

Direct Mail Integration Checklist

Push and Pull Marketing

Posts by Topic

see all